Award Categories
“BEST IN CLASS” AWARD
Who can apply: Supplier and Distributors/agencies
Show us your best prior case history where your promotional products were a hit last year! Take this opportunity to celebrate and acknowledge the
hard-work your team put towards a campaign.
Entries will be judged on:
- Is it a fresh twist on a staple product? Was it something mundane used in a unique way?
- Creative use of logo and/or decoration technique
- Does it have the likelihood of being kept or passed on?
- Does the product have broad appeal?
- Was the product an effective communication tool?
- Was it a fan favorite? Was it a showstopper?
Each question will be judged on a 1-5 scale (1-lowest, 5 highest). You do not need to have all the elements to enter, the winner will be chosen from the highest overall score.
“BEST SELF PROMOTION” AWARD
Who can apply: Distributors/Agencies
You sell what you show! Showcase the use of your favorite product in a sales effort to promote your own brand. This includes creative that advances the Distributor/Agency marketing campaigns (new client acquisition, client retention, education, sales efforts, announcements, events, new product launch, etc.) All work performed for distributors/agencies must be entered in the self-promo category. Self-promo entries are not permitted in any other category.
Entries will be judged on:
- Overall creativity of logo placement and design.
- Does it have the likelihood of being kept or passed on?
- Did the product include unique or custom packaging?
- Did the product/promotion include clever messaging to add appeal?
- Was there an effective Distribution method and scope?
- Was there a call to action and/or what were the results?
Each question will be judged on a 1-5 scale (1-lowest, 5 highest). You do not need to have all the elements to enter, the winner will be chosen from the highest overall score.
"SOCIAL GOOD" AWARD
Who can apply: Supplier and Distributors/agencies
Showcase your best success story where promotional products supported overall social good in society, which may include sustainability, good stewardship, and increased awareness for charities/non-profits, and your organization or similar idea.
Entries will be judged on:
- Were sustainable goods used? Is the item designed to lessen environmental impact?
- Does the product have the likelihood of being kept or gifted?
- How did this promo product promote social good?
- Did it support an internal company goal, awareness campaign non-profit cause or event?
- Was there an effective distribution plan? Did the campaign foster team engagement? Ex: Everyone who participated/donated/reached goal received the item.
Be sure to review the following before submitting: Rules and Regulations and Brandy Awards Guidelines
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