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Promotional Products WORK

Promotional Products - A force to be reckoned with

 Nationally- A $ 18 Billion Industry

Top 10 Categories of Products
Writing Instruments
Desk / Office Accessories
Sporting Goods   

Promotional Products - THE Most effective form of advertising

Traditional advertising methods are fleeting - TV Ads, Radio Spots, Print Ads all are fleeting and can be easily avoided

Promotional products are a sensory medium. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear and touch

The Statistics

According to a 2009 study, conducted by PPAI and fielded through MarketTools, Inc.
More than half of consumers have a favorable impression of the advertiser on a promotional product
20% of consumers make a purchase after receiving a promotional product
83% of consumers could recall an advertiser from a promotional product
8 out of 10 people like receiving promotional products, while 7 out of 10 people find online advertising annoying

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