Promotional Products WORK

Promotional Products - A force to be reconded with

 Nationally- A $ 18 Billion Industry


Top 10 Categories of Products
Wearables
Writing Instruments
Bags
Calendars
Drinkware
Desk / Office Accessories
Recognition
Games
Housewares
Sporting Goods





Promotional Products - THE Most effective form of advertising


Traditional advertising methods are fleeting - TV Ads, Radio Spots, Print Ads all are fleeting and can be easily avoided



Promotional products are a sensory medium. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear and touch



The Statistics


According to a 2009 study, conducted by PPAI and fielded through MarketTools, Inc.
More than half of consumers have a favorable impression of the advertiser on a promotional product
20% of consumers make a purchase after receiving a promotional product
83% of consumers could recall an advertiser from a promotional product
8 out of 10 people like receiving promotional products, while 7 out of 10 people find online advertising annoying

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