Managing the Y & Z Market Webinar

Generation Y, known as the Millennials, and Generation Z make up more than 1/3 of the global consumer market collectively.  With that number continuing to grow these generations are changing the way we operate our businesses.  Community and corporate leaders must be proactive in integrating young talent into the workforce to foster cohesion between generations.  They must also address the changing economics of these groups as a means of better preparing for the company’s future.  Based on Seth Barnett’s best-selling book, this session looks at the variety of younger groups now in the workforce and the functionality of their buying markets.  As these groups continue to challenge our businesses, it is important to look at technology, social media, selling adaptations and hiring strategies in order to stay ahead of the competition by drawing and retaining new clients and new buyers.

Attendees will learn:

1.       The variety of younger groups in the workforce and the functionality of their buying markets.

2.       Technology, social media, selling adaptations and hiring strategies to stay ahead of the competition.

3.       Drawing and retaining new clients and new buyers. 

1 CAS Credit when you submit your PPAI Pin Number with your survey.

About Seth:  Seth Barnett is an eight-year veteran of the promotional products industry and is considered an expert on cooperative marketplace success and organizational development.  He is the VP, Strategic Partnerships for AIM, LLC, the largest distributor organization in the industry.  Seth regularly speaks across the country to professionals in various industries about how to engage with and adapt to changing markets and has presented many new theories on consumerism, leadership and operations.  He has appeared in numerous publications across the U.S. and U.K. and is a best-selling author.  She holds a Bachelor of Science in Management, a Masters in Public Administration and Law and is a Doctoral Candidate in Organization Development.  He is a regular lecturer at many institutions of higher learning.