Join Us for an evening of FUN, EDUCATION & NETWORKING
May 7, 2013 - Orlando, FL
Dave N' Busters
8986 International Dr Orlando, FL 32819
4 pm Education
6 pm Dinner
$25 Members / $35 Non-members
Developing and Implementing Strategies
to Drive Business Results
1.5 CAS point
This presentation presents the rationale uses when Disney focuses in certain areas. What is the thought process, rules of engagement, questions asked? This topic has application for ANY business. We also explore what could be considered the perfect storm.
The speaker shares some fun examples- highlighting creative concepts used and exploring case studies of what has and has not worked in the past.
· How does Disney determine the next area of growth?
· How can a small business develop growth strategies based on the Disney model?
· What is your current business strategy and is it working?
· How do you evaluate growth? (it’s not always in $$)
Manager of Marketing, Synergy, Integration and Special Projects for Disney Theme Park Merchandise
About the Speaker:
Dara Trujillo is the Manager of Marketing, Synergy, Integration and Special Projects for Disney Theme Park Merchandise. She has been with the company for 14 years. In her role, she oversees new product initiatives by developing supporting strategies to drive business results and Guest engagements; oversees synergistic opportunities with key Walt Disney Company partners such as Walt Disney Pictures, home entertainment, ABC, Entertainment and Food and Beverage and determines merchandise offerings to support their initiatives; and oversees a marketing division to highlight, promote and educate Cast and Guests on theme park merchandise brands, products and innovative merchandise experiences. While working for Disney, Dara has been responsible for creating concepts including the Bibbidi Bobbidi Boutique, The Pirates League, The Princess Tea, and Goofy's Candy Company. She manages 4 online websites and a team of Cast Members at both Walt Disney World and Disneyland Resorts. She is part of Disney's speaker series and loves to share a glimpse at the behind the scenes of the Wonderful World of Disney Merchandise.