Who can apply: Distributors/Agencies
You sell what you show! Showcase the use of your favorite product in a sales effort to promote your own brand. This includes creative that advances the distributor/agency marketing campaigns (new client acquisition, client retention, education, sales efforts, announcements, events, new product launch, etc.) All work performed for distributors/agencies must be entered in the self-promo category. Self-promo entries are not permitted in any other category.
Judged on:
n Overall creativity of logo placement and design.
n Does it have the likelihood of being kept or passed on?
n Did the product include unique or custom packaging?
n Did the product/promotion include clever messaging to add appeal?
n Was there an effective distribution method and scope?
n Was there a call to action and/or what were the results?
Each question will be judged on a 1-5 scale (1-lowest, 5 highest). You do not need to have all the elements to enter, the winner will be chosen from the highest overall score.
Gather the names of those who contributed. Please credit all members of your team in the application so they will be recognized properly in press releases and other PPAF winner announcements.
