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Industry News
Stay current on the lastest industry news. You can always link PPB Publications below or browse through press releases posted below.


Submit press releases to: Cheryl Small at Cheryl@ppaf.com
  • 12 Dec 2013 11:33 AM | Anonymous

    SAGE ShowLink 5.5 adds prospect ratings, business card scanning, improved PDF-417 scanning, repeat visitor alerting, and much more.

    Addison, TX (December 12, 2013) – SAGE announces the release of the latest version of SAGE ShowLink, the only lead retrieval service built specifically for the promotional products industry. The new version, 5.5, adds support for scanning business cards in addition to show badges. Using the camera on a smartphone or tablet, users can quickly scan business cards to record and track leads for a tradeshow or event that does not use barcoded badges.

    David Natinsky, President of SAGE, commented, “We know that there are a lot of industry shows and events that don’t use barcoded badges yet. Now, exhibitors can use ShowLink at all of those events as well as the larger shows. It makes ShowLink a truly universal lead retrieval service that exhibitors can use all year long.”

    The latest version also includes a prospect rating field allowing exhibitor sales staff to rate the prospect on a simple five-star system, giving exhibitors valuable information about which leads are warmer than others. SAGE has also added a feature to ShowLink called repeat visitor alerting. This unique feature will tell suppliers which attendees have been scanned in their booth at a prior show.

    Natinsky continued, “Suppliers in the industry often tell us about the importance of lead follow-up in order to fully realize the value and potential of a tradeshow. Collecting valuable information onsite, along with correlating lead data with the supplier’s prior data from previous shows, gives suppliers critical information they need to effectively follow-up on their leads post- show.”


    SAGE ShowLink 5.5 is available now from the Apple App Store or Google Play. It is a free update for existing ShowLink subscribers. New customers are encouraged to contact SAGE for more information and to purchase prior to PPAI Expo in January. For more information, visit www.sageworld.com or call 800.925.7243.

    About SAGE ShowLink

    SAGE ShowLink is an advanced lead retrieval service designed specifically for the promotional products industry. Using an iPhone, iPod Touch, iPad, Android device, or Windows- based laptop, suppliers can scan badges at industry tradeshows to collect leads and schedule follow-ups. ShowLink can even collect sample orders and detailed notes. Custom qualifier capabilities are built right into ShowLink at no additional charge. In addition, ShowLink can take pictures of attendees, sync between multiple devices in the booth, scan business cards at shows that do not have barcoded badges, and much more. All leads are automatically securely sent to the cloud for easy post-show management, reporting, and statistics. ShowLink subscriptions are $295 per year per device. The optional Bluetooth® scanner is $495.

    About SAGE

    SAGE, based in Addison, Texas, is the leading provider of information, marketing and business management solutions to the promotional products industry. In addition to SAGE’s flagship SAGE OnlineTM and SAGE MobileTM research and business management services, SAGE also provides the industry with other research services, order management, website and email services, e-commerce solutions, end user catalogs, artwork services, payment processing, tradeshows, tradeshow management services, and lead retrieval software. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry’s non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243.


    Bille Jo Walchek
    Director of Marketing
    214.631.6000 Bille.walchek@sageworld.com

  • 11 Nov 2013 9:52 AM | Anonymous
    FOR IMMEDIATE RELEASE: Howard Wiggs, MAS, president of Bagley Idea Pros, Lakeland, Florida has been elected to a four year term as Mayor of Lakeland. 

    Howard Wiggs, right is with his wife, and partner, Linda Bagley Wiggs, MAS, and her brother, Dr. Dan Bagley, CAS,(PPAI Hall of Fame honoree)

    Wiggs had total marketing mix with magnets, bumper stickers, yard signs, t-shirts, sports shirts and polos along with direct mail, newspaper, radio, social media and grassroots campaigning with college interns and volunteers.His focus is for improved communications and spreading the word of the good events, great people, and beautiful scenes of Lakeland. 
  • 06 Sep 2013 9:19 AM | Anonymous

    FLORIDA (Aug 28, 2013) The Promotional Products Association of Florida (PPAF) hosted PPAF EXPO 2013 in Orlando, Florida on August 21nd & 22rd. The event, sponsored by PPAI, connected the PPAF membership through two days of events.

    Day one, Wednesday, August 21nd, offered classes helping attendees accrue 5 MAS/CAS credits.  Professionals lunched while hearing case studies from our supplier sponsors, Flanagan & Associates and Pearson Marketing, learned  “Why Social Media Is Here To Stay” from the one and only Dana Zezzo (Jetline Chief Marketing Officer); and noted  “How to Maximize a Tradeshow”  from Mark Jenkins, MAS (PPAI Board Chairman) and Lorrayne Mancari, MAS+ (Geiger Regional Manager). The day ended with the official welcome reception that entertained and challenged guests with trivia, as teams of 10 played for prizes and bragging rights.

    Day two, August 23rd, began with a Town Hall Keynote Breakfast that focused on “The State of the Industry” presented by Paul Bellantone, CAE, (PPAI President and CEO), and Mark Jenkins, MAS.

    Approximately 550 excited distributors attended the EXPO on Thursday in search of new and fresh ideas. Suppliers from across the country occupied 155 booths. PPAF EXPO has become a mainstay for the region as well as for suppliers who appreciate a chance to reconnect with Florida industry professionals prior to the holiday selling season.

    Show Chairs, Harvey Mackler, MAS (Gempire/Floral Promotions President) and Lorrayne Mancari, MAS+, lead a committee that works tirelessly every year to produce the event. “PPAF EXPO is one of the strongest regional shows. We work diligently to improve every year and appreciate feedback from all who attend,” says Mackler. Mancari continues, “This show is vital to the success of industry professionals in Florida, and it is our mission to arm them for success.”

    The mission of the PPAF is to contribute to our members’ professionalism, provide access to effective industry business practices and inspire financial success while implementing programs to expand the use of promotional products in Florida.

    - end -

  • 23 Jul 2013 11:21 AM | Anonymous

    (Baltimore, MD) – For the second straight year -- and 4th time in the last 6 years -- Towel Specialties is the Gold Winner in Promo Marketing Magazine's Supplier Excellence Award as "Favorite Towels & Textiles Supplier".

    Towel Specialties previously received the Gold Award in 2008, 2010 and 2012, while gaining Silver Awards in 2009 and 2011.

    Winners are selected via online balloting by the thousands of PromoMarketing readers. 


    TOWEL SPECIALTIES 800-938-6935


  • 28 May 2013 5:51 PM | Anonymous
    Alexander Manufacturing is pleased to announce the recent hire of multi-line representatives Bo Turner and Tina Jameson-Brown of Turner & Associates (formerly Brad Watson & Associates). Bo Turner has been representing 5 star suppliers in the southeast for 15 years and is happy to be adding another one. He will be covering Tennessee, Mississippi Alabama, Georgia and Florida. He is joined with his associate, Tina Jameson-Brown, who has been working with Bo for three years. Tina will be covering Virginia, North and South Carolina. Tina brings to Alexander not only the experience working for a supplier, but also as a distributor in the promotional products industry. She is the current VP of the CAAMP Association and chairs the membership committee. Tina states, “With our combined years of experience in the industry, we understand the challenges that each branch of this industry faces to succeed. We are committed to build strong partnerships between our suppliers and distributors.” Michael O’Connell, President of Alexander, added that “I am confident that with the addition of Turner & Associates as Alexander’s multi-line representative in the southeast, our customers will continue to receive the highest level of customer service. We are very excited to have Bo and Tina as a key member of the Alexander team.” Bo and Tina are thrilled for the new addition and are already working on sharing all the great perks Alexander offers their customers. Bo believes that “Alexander’s quality product line up, coupled with incredible service has been a too well kept secret. If a distributor has not reviewed the line recently they are missing an awesome profit center and partner.” Alexander Manufacturing has been a leading promotional products supplier for more than 70 years. The company is headquartered in St. Louis, Missouri with manufacturing facility in Towanda, IL. Alexander is a Five Star ASI supplier, a SAGE A Class Supplier and a 2012 Distributor Central winner. More information can be found at www.alexandermc.com Contact: Bo Turner at jturner841@bellsouth.net ¬| 205-218-1132 Tina Jameson-Brown at Tina@se-rep.com | 828-406-2480Theresa Vail, Marketing and Merchandising Manager for Alexander Manufacturing | theresav@alexandermc.com | 314-270-7916
  • 26 Apr 2013 3:19 PM | Anonymous


    Bridgeport, Conn. (April 26, 2013) – Prime Line’s interactive webinar series continues with “Fresh Ideas For Summer Sales” on Tuesday, April 30 from 2:00-2:30 EST. Distributors can register here http://bit.ly/12uuSJB.

    Hosted by Paula Shulman, Prime’s VP of Sales, the webinar will focus on trends, hot markets, case histories and new ideas relating to summer sales. Participants will also get the first look at the new items Prime Line® is introducing on May 1 and see the debut of two new product videos. The new Prime Fresh™ items can be viewed on the first at www.primeline.com.

    Participants are encouraged to submit written comments and questions during the webinar, which will be addressed and shared with the group. At the end of the webinar, attendees will receive an exclusive offer for a complimentary new summer items sample kit.

    The Prime Fresh Interactive Webinar Series takes place the last week of every month throughout 2013. For more information, distributors can e-mail webinar@primeline.com.

    Prime Line® (www.primeline.com) is a 5-star-rated supplier and a founding member of the Quality Certification Alliance (QCA). The company has been a leading industry supplier since 1980 and is headquartered in Bridgeport, Connecticut.

  • 23 Apr 2013 10:18 AM | Anonymous
    After nearly three years to complete the process, the company’s proprietary catalog management system is protected by the United States Patent and Trademark Office.

    BOULDER, COLORADO (April 22, 2013) – ZOOMcatalog, an aggregated internet based portal for digital catalogs in the promotional products industry, has received United States Patent 8,407,197 B2 for a system and method to research documents in online libraries. The process was completed nearly three years after application for the patent was submitted to the United States Patent and Trademark Office (USPTO) in 2010.

    This patent was written to protect the company’s proprietary catalog management system including ZOOMcatalog.com and ZOOMcustom.com, both of which significantly reduce printing and mailing costs associated with traditional catalogs. For ZOOMcatalog.com, the patent addresses storing, searching and distributing digital catalogs by product category, theme and keywordundefinedincluding product type, item number, supplier name as well as line and brand names. For ZOOMcustom.com, the patent covers the ability for distributors to personalize digital catalogs instantaneously and on-demand from participating suppliers catalogs. Complete details of the patent can be found at http://www.google.com/patents/US8407197.

    The time to complete the patenting process varies, depending on the technical field of the invention and the workload of the USPTO. In general, it takes a number of years for the examination and to obtain final deliberation for an application, although in the area of technology the process can take considerably longer. During the entire patent prosecution process, which ZOOMcatalog filed in 2010, the invention as contained within the application was considered “patent pending.” On March 26, 2013, the application was approved and ZOOMcatalog was awarded a patent for its innovative catalog management system.

    ZOOMcatalog President Noleen Zasman, like many entrepreneurs, came up with the company’s concept out of necessity. As a veteran promotional products distributor, she was frustrated with the time-consuming and laborious process of not only finding promotional products of interest for her clients but also keeping and storing up-to-date catalogs from all her suppliers. This process was difficult and inefficient, slowed down the sales cycle, and made finding new, creative and cost-effective ideas difficult. Zasman knew she wasn’t the only one who felt this way, so she began developing a solution.

    “We put a team together with a unique combination of skills that comprised how catalogs work in the promotional products industry, knowledge of how startup companies operate and a deep experience in managing large digital media libraries gained through working with a Stephen Spielberg foundation,” said Zasman. “We also understood how to streamline workflows through our effort in automating digital TV broadcast stations at Channel 9 in New York and combined this with a vast array of applications involving rich digital media (i.e. media containing data, images, video and audio). By applying these principles, we were able to create the concepts to manage industry specific catalogs in the cloud and then design the systems. Once we transitioned these concepts into a successful catalog cloud management system and service, we realized that not only had we truly invented a unique product but we also successfully implemented these innovations and developmentsundefinedand we began the process to obtain the patent to protect our intellectual property.”

    About ZOOMcatalog LLC:
    Based in Boulder, Colorado, ZOOMcatalog™ is the first and only fully searchable online library of digitized supplier catalogs, created to benefit suppliers, distributors and end-users by reducing the time, cost and environmental impact associated with the industry's print catalog practices. www.ZOOMcatalog.com is open to everyone and is free to search, browse and share. 

    Much more than just a digital catalog company, ZOOMcatalog focuses on search and distribution to increase exposure and usage of supplier digital catalogs. All ZOOMcatalogs are end-user safe and completely searchable by keyword, category, theme, supplier/company name and line nameundefinedmaking product research faster and easier than ever before.

    Additionally, ZOOMcatalog recently launched ZOOMcustom, a free program that allows distributors to personalize online supplier catalogs with their own logo and contact information.

    To stay up-to-date on all ZOOMcatalog news, become a ZOOMcatalog fan on Facebook and follow @ZOOMcatalog and @ZOOMcatalog_Bry on Twitter.

    For more information or to schedule a demo, visit www.zoomcatalog.com, e-mail mail@zoomcatalog.com or call 877-966-6228.

  • 12 Dec 2012 12:02 PM | Anonymous

    Attleboro, MA – Industry supplier Knobby Krafters, (PPAI/112301, SAGE/52190, ASI/65485) will produce their ONE BILLIONTH plastic lapel pin (Yes, that’s one Billion with a “B”)  in December 2012 at its’ original facility in Attleboro Massachusetts.  Established in 1924 Knobby Krafters is now run by the 5th generation of the Nerney family.  Originally producing costume and emblematic jewelry, Knobby Krafters began producing plastic lapel pins in the mid 1940’s. Knobby Krafters will celebrate this industry milestone all through 2013 with specials, coupons and souvenir samples of the one billionth pin.  For updates and special offers, visit Knobby Krafters at the Orlando and PPAI Expo shows in January 2013, or at www.knobbykrafters.com/1billionpins 

    Knobby Krafters is the all-time leading supplier of lapel pins to the Promotional Products Industry.

  • 05 Dec 2012 7:03 AM | Anonymous
    (CITY OF INDUSTRY, Calif., December 3, 2012) – Sweda Company, LLC (ASI# 90305) announces the release of its 2013 World of Gifts and The Collection catalogs. In combination, the two catalogs feature 75 new and innovative Sweda core and Brand products.

    “We’re excited about our 2013 catalogs,” said Jim Hagan, President/CEO. “With our continued focus on innovation, our Perfect 10 renewal and a new focus on our Key Item offerings, we believe that our customers will have a great experience. In addition, we’ve simplified our product categories for easier browsing,” added Hagan.

    The release of the 2013 catalogs also brings expansion to The Mia Collection. Launched in August, Mia is a line of gifts inspired by and designed exclusively for women. Each product is branded with the Mia logo and they work together or stand-alone. Sleek and modern with styling for the boardroom or boardwalk, The Mia Collection is poised to appeal to any palate.

    Sweda, the Innovative Marketing Solutions provider, has plans to announce additional service offerings and exciting programs throughout the year.

    For more information, contact your local Sweda representative or call toll free (800) 848-8417 (6am – 6pm PST). You can also e-mail the company at sales@swedausa.com or visit www.swedausa.com.

    # # #
    About Sweda Company, LLC: Founded in 1976, Sweda Company, LLC is a top-20 integrated supplier and manufacturer of promotional products that provides innovative marketing solutions for the advertising specialties industry. Headquartered in the City of Industry, CA, the privately-owned company, which is accredited by the Quality Certification Alliance (QCA) and is an ASI 5-Star Supplier, offers complete services, competitive pricing and quality customer care to its distributor customers. Sweda stocks hundreds of products in over 18 categories including bags, drinkware, electronics, computer accessories, writing instruments, stationery, watches and eco-friendly products. Visit swedausa.com.

  • 25 Oct 2012 1:14 PM | Anonymous

    CONTACT: David Fiderer
    203.331.9100 ext. 3180



    Bridgeport, Conn. (October 24, 2012) – As Prime Line® (Prime Resources Corp.) nears the end of its campaign to raise thousands of dollars for breast cancer research, its’ employees showed their support by staging Breast Cancer Awareness Day last week at company headquarters.
    Prime has already raised thousands of dollars for breast cancer research, education and support through an initiative that will see the company donate 5% of sales from pink items for the period beginning July 1 and ending October 31, 2012.
    As is their annual tradition, Prime Line’s employees showed their support for the cause by wearing pink to work one day last week. “This is really about our employees coming together as family to support this important cause,” said Jeff Lederer, President of Prime Line®. “They take pride in what they do as a group and what we do as a company to help find a cure for a terrible disease that has touched so many lives inside and outside of our company,” adds Lederer.
    Prime Line® is a founding member of the Quality Certification Alliance (QCA). The company has been a leading promotional products industry supplier since 1980 and is headquartered in Bridgeport, Connecticut. For more information about Prime Line®, visit www.primeline.com.

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